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Let my people go surfing – Yvon Chouinard

January 13, 2012

Let my people go surfing - Yvon ChouinardPublished: 2005
Reading style: easy
Images: b&w throughout

What the publisher says:

the education of a reluctant businessman

As a child, Yvon Chouinard moved with his father, a French Canadian blacksmith, to Southern California with little English and less money. Today his company, Patagonia, earns more than $230 million a year and is one of the most environmentally responsible corporations on the planet. This is the amazing story of a young man who found escape by scaling the world’s highest peaks, of an innovator who used his father’s tools to fashion equipment that changed climbing forever, and of the entrepreneur who brought doing good and having a blast into the heart of a business like no other.

“Three wonderful books rolled into one: a moving autobiography, the story of a unique business, and a detailed blueprint for hope.” — JARED DIAMOND, professor of geography at UCLA, author of the books Guns, Germs, and Steel and Collapse, and winner of a 1998 Pulitzer Prize

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